What Is DMU’s Brand?
The Des Moines University Medicine and Health Sciences brand is our strategy. It is our many calls to action. And our relationships. The DMU brand is the way we tell stories and the integrated array of our communication tools. Our people and how they represent us. It is our academic programs and multispecialty clinic. It is our facilities at 3200 and 8025 Grand. It is represented by our logo and other visual tools. It has a foundation.
Our brand is about caring about DMU at every level and in every detail, from the big things like our mission, vision and values, to our teammates, our students and every interaction that happens throughout the day.
The DMU Brand Book is the authority on the university’s branding elements. It will help everyone at DMU follow our visual and verbal identity, building a strong brand for the future through consistent messaging at every touchpoint.
If you have any questions about its contents, please consult with the marketing and communications team.
Templates and Resources
Email signatures, PowerPoints, Word templates, research posters, Zoom backgrounds and more.
Editorial Style Guide
Guidelines for the DMU community on grammar, punctuation, spelling and usage in materials produced by and for the university.
Brand Attributes and Taglines
Brand attribute messages give us a common language to describe our distinctive character as a university.
Wordmarks and Logos
Download DMU logo assets and learn about usage guidelines.
Color Palette
Find the exact color values of DMU’s primary and complimentary colors.
Typography
Align your typography and fonts with the DMU brand.
Social Media
Best practices for representing DMU on social media.
Brand on Demand
Order stationery, classroom and office needs, or purchase curated items chosen to amplify the DMU brand experience.